EthosAs you can see on the Left, the famous Pop singer, Avril Lavigne,
is supporting an acne fighting cream called
Proactive.
Avril Lavigne is well known for many of her songs and has been extremely popular since 2000, making her a big role-model in society as well as throughout the world. This advertisement was directed toward teenagers due to the fact that they're going through puberty and generally have oily skin in which produces acne.
Logos
ASPCA is a trusted funding source for contributing to animal cruelty.
For years ASPCA has been helping and nourishing cats and dogs back into help. As well as finding homes for the pets, they save them from abusive owners so they can find better homes.
Pathos
The soul hides sympathy and when one sees something like this, one can't help but to feel bad and or sorry for the poor little thing!
ASPCA used Pathos in this ad to get donations for a great cause. This little guy will get a home soon and be away from his abusive owners very soon.
:D
Those ASPCA ads are very effective with pathos. Their "Silent Night" commercial was very effective towards me during Christmas. If it was up to me, I would adopt all of those dogs and find them good homes myself.
ReplyDeleteI like how you used the same company, ASPCA, for two different types of appeals--I would like your take on why they chose to vary their approach. Dig a little deeper in the analysis.
ReplyDelete